Marketing Officer

Published 23/05/2023

Marketing Officer

LaCAR is a young biotech company, active internationally, that develops, produces and commercializes worldwide CE-IVD diagnostic kits for genetics and new-born screening. To support our rapid growth and share our vision with the world, we are looking for a qualified and experienced "Marketing Officer" to join our team. Our offices and laboratories are based at the Sart-Tilman in Liege.

Role and tasks

As a Marketing Officer at LaCAR, you will be responsible for overseeing all marketing activities related to our genetic diagnostic and newborn screening activities. This will involve collaborating with the sales and R&D teams to gather the necessary information.

  • Establishing global marketing strategies, seting objectives, and tracking results.
  • Planning and executing marketing campaigns, putting in place a Google Ads strategy.
  • Designing social medias strategies and ensuring our presence, virtually or physically, at relevant events and promoting them.
  • Managing and designing marketing materials such as presentations, newsletters, event support materials, research papers, and brochures.
  • Along with the sales team, performing market assessments and accessing feasibility for our products and projects.
  • Analyzing market trends and competitors to optimize our strategy with the insight of the different departments.
  • Managing the external image of LaCAR by giving a truthful image of the company.
  • Taking care of the organisation and preparation of the different annual congresses.


  • Min. 2-3 years experience in marketing and/or communication
  • Have an interest in biotechnology, life sciences and medical industries
  • Proven experience managing Google Ads Campaings
  • Know how to conduct market assessments and design market access strategies
  • Creative, with good content creation and website management skills
  • Have strong communication and interpersonal skills and can effectively present ideas to a variety of audiences
  • You are a team player, but can also to work independently and take the lead in project
  • Skills in design and communication softwares are an asset


💹 The opportunity to really enjoy your work … you make the difference

📈 A fast-growing environment. Your job evolves with the company

🧬 We develop products for a healthier world and have a positive impact on patients lives

🎨 A varied job. Days follow each other but are never alike …

👨‍👩‍👧‍👦 The chance to join a very enthusiastic team … collaborative and open-minded

💃 Fun team-building events

✅ Flexible hours. Flexible salary package

⏲️ Permanent contract (38h/week)

🏞️ An exceptional working environment with a view over the woods of Sart-Tilman (Liège), as well as a south-facing terrace for afterwork events.

🍇 Free fruits at the office.

🥣 Free-Soup-Tuesdays


➡️ If you think you fit the profile and wish to join our young and dynamic team, please send your CV and cover letter to, indicating the job title in the subject line.

Apply for the job